The cloak of invisibility

Writing a book or blog is easy,
 when you know how… or who.

Judith Forster

Guest Tinderblogger

Judith Forster throws off the cloak of invisibility

to reveal her ghost-writing secrets.

The key thing for me is that I don’t try to be the author of the piece. I don’t want to be! It is their name and face that will generate sales, not mine, so it is my job to stay invisible. What I do initially is identify their ideas and then sometimes radically change the organisation of the material into different chapters.

Sometimes I’ll be writing from a series of talks. A lot like Tinderblogging in fact. I’ll be listening carefully to hear the personality and the character of the speaker, which makes it easier for me to write authentically.

When I receive a manuscript from an author or agent I’ll be taking note of the colloquialisms, turns of phrase and humour. These help me as I reshape the text, enhancing what they say and empowering their words with a wider vocabulary. It won’t sound like me writing but neither will it be me trying to ape the author. That’s a lot to do with skill in language. So I may use generic terms and avoid making it too personalised in the way the words are spoken onto the page.

I don't want the voice to sound like mine with my turns of phrase, but I do want the grammar to be correct, the language to flow, the style to be warm and easy to read and ultimately, for the author to be successful.

Contact Judith @ Tinderbox copywriters

Find Judith on Linked-In